Start with Why: How Great Leaders Inspire Everyone to Take Action In 2009, Simon Sinek started a movement to help people wind up being more affected at work, and in turn affect their colleagues and customers. Sinek starts with a necessary issue: Why are some people and business more innovative, more popular, and more effective than others? START WITH WHY exposes that the leaders who’ve had the most significant effect on the planet all think, act, and communicate the precise very same approach– and it’s the reverse of precisely what everyone else does.

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